The creative scene is evolving at pace. Art isn’t just in the galleries and the museums; it’s online too. It’s in the digital sphere, in our social media feeds, in online events and virtual galleries, and in the worldwide internet communities. And with it, the field of art management is also changing.
A digital way of being creative
More and more creative projects take place online, including art shows and exhibitions, international collaborations, and interactions with art in the digital space.
Consequently, art managers must have knowledge of and experience with both old and new methods. Today, this also includes the online environment, social media tools, online audiences, algorithms, and other platforms.
The role of the art manager
The job of an art manager is growing and changing along with it, meaning art managers will increasingly be expected to:
- coordinate the digital exhibition
- take care of an online artist and social media presence
- manage remote, international teams
- and understand more about digital marketing and the analytics of audiences
The modern art manager must be adaptable and have knowledge of and experience with contemporary means of communication.
Skills of the Future
The future skills that art managers can work on in order to be best suited for the changing world of work in the art industry are:
Digital literacy
This means knowledge of how the internet affects creativity, digital space, online presence and audience.
Creative intelligence
This means knowledge of how to merge art and art management with technology and algorithms.
Cross-cultural work
This means the ability to work across time zones and in international and international creative teams.
What does the future hold for the art industry?
The future of art management is not shrinking; it is growing. New opportunities for creativity are emerging in the digital space, such as virtual exhibitions and online events, digital art, and NFTs. The role of the art manager is growing and expanding into new areas, such as digital art markets and art marketplaces, NFTs, and global digital communities.
This means that there are new, expanding opportunities in art management for those who are flexible and creative.
To sum up
Art management in the future will be a profession that is oriented toward what is ahead, and is at the same time a creative field where the arts are managed in the digital environment. The art managers of the future will build the creative infrastructure that the future will need in order to thrive.